For 12 years, CBT News has been the auto industry's
#1 source for auto industry news, content, coaching & analysis

Winners of the 2023 Kelley Blue Book Best Resale Value Awards have been announced

Which honors vehicles for their predicted retained value over the first five years of ownership.

Though most car buyers understand the value of their car will depreciate, they may not be entirely aware of how much this loss can vary from one model to the next or to what extent.

To help new-car buyers shop smart, Kelly Blue Book and Cox Automotive have revealed the 2023 model year brand, category, and top 10 winners of the 21st annual Best Resale Value Awards, which honors vehicles for their predicted retained value over the first five years of ownership.

Most new car buyers are unaware that depreciation is frequently the biggest expense owners have during the first five years of ownership. After five years of ownership, the average 2023 model-year car would only be worth around 45% of what it cost to buy it, which means that a $45,000 new car today will only be worth about $20,250. Comparatively, after the first five years of ownership, every car in Kelley Blue Book’s Top 10 for Best Resale Value in 2023 is anticipated to hold onto 60% or more of its MSRP.

2023 Best Resale Value Brand– Toyota

2023 Best Resale Value Luxury Brand– Lexus 

Compact car- Honda Civic

Midsize car- Honda Accord

Sports car- Chevrolet Corvette 

Subcompact SUV – Subaru Crosstrek

Compact SUV- Subaru Forester

Midsize SUV- 2-row Subaru Outback 

2023 Best Resale Value Top 10 cars:

  1. Chevrolet Corvette

2. Ford Bronco 

3. Ford Maverick 

4. Honda Civic

5. Jeep Wrangler 

6. Subaru Crosstrek 

7. Tesla Model X

8. Toyota 4Runner

9. Toyota Tacoma

10. Toyota Tundra 

New car resale value might vary substantially. In the marketplace, it’s not difficult to locate cars with ordinary or below-average resale values, but some cars are predicted to keep their worth better than others. Although supply and demand, as well as current and anticipated future market conditions, account for a large portion of a vehicle’s resale value, vehicles that hold their value the best are often reduced the least and tend to attract a lot of consumer interest.

Meanwhile, Phillip Chylinski, senior valuation operations analyst for Kelly Blue Book notes he found that the “Ford Bronco taking the top spot in the off-road category was surprising. However, when looking at the current market and the scarcity it makes sense.” He continues, “Ford makes their presence known on the list with desirable vehicles like the Maverick, Mustang Mach-E, and the F-150 Lightning.”

Stay up to date on exclusive content from CBT News by following us on Facebook, Twitter, Instagram and LinkedIn.

Don’t miss out! Subscribe to our free newsletter to receive all the latest news, insight and trends impacting the automotive industry.

CBT News is part of the JBF Business Media family.

Jaelyn Campbell
Jaelyn Campbell
Jaelyn Campbell is a staff writer/reporter for CBT News. She is a recent honors cum laude graduate with a BFA in Mass Media from Valdosta State University. Jaelyn is an enthusiastic creator with more than four years of experience in corporate communications, editing, broadcasting, and writing. Her articles in The Spectator, her hometown newspaper, changed how people perceive virtual reality. She connects her readers to the facts while providing them a voice to understand the challenges of being an entrepreneur in the digital world.

Related Articles

Manufacturers In This Article

More Manufacturer News

Latest Articles

From our Publishing Partners