Back in August of this year, eLend Solutions conducted a survey showing a big disconnect between how progressive dealers think they are and the extent to which they are actually implementing digital retailing. 68% of the dealers said the top benefit to digital retailing is shorter transaction times. We asked Pete MacInnis, CEO and Founder of eLend Solutions, if that’s the case, then why are dealers only taking an incremental approach to digital retailing.
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Massachusetts now requires all mandatory fees, including doc fees, to be included in advertised vehicle prices.
Separately listing or disclosing doc fees at checkout is considered non-compliant...
Artificial intelligence is changing the way people shop for their next vehicle and that's having a big impact on how dealerships do their marketing. Generative Engine Optimization (GEO) is rewriting...
For decades, dealerships have been organized around departments. Sales focused on inventory and deals. Service focused on repair orders and retention. Marketing worked within its own systems to drive traffic...
As competition intensifies in automotive retail, agencies are rethinking how they approach media buying and client retention. Amol Waishampayan, Co-Founder of fullthrottle.ai, says agencies that move beyond general-purpose demand-side platforms...