What is the foundation of a truly exceptional customer experience for car buyers? – Aaron Bickart, OfferLogix

Today on CBT News, anchor Jim Fitzpatrick welcomes back Aaron Bickart, Executive Vice President and General Manager of OfferLogix. OfferLogix focuses on innovative ways to advertise lease and loan payments for car dealers, OEMs, and other online platforms. Bickart joins the show to discuss how OfferLogix assists its partners with providing a seamless and convenient customer experience.

As the COVID-19 vaccine continues to roll out to Americans, many car buyers are feeling comfortable returning to showrooms. However, there is still an abundance of shopping activity going on online. Whether customers choose an end-to-end online shopping path, or conduct research online before selecting a car dealership, most modern car buyers will have multiple digital touchpoints.

With this in mind, the customer experience is the new currency in retail services. Bickart believes that trust is the foundation of any customer experience. Car dealers have to focus on providing a frictionless, transparent, and convenient experience right off the bat.

Bickart says that many car dealers are working hard to provide this kind of experience and are achieving good results. However, with new competitors like Vroom and Carvana, it’s important for car dealers to adjust their customer experience strategies now. One of the key ingredients to consider is penny-perfect payments.

Providing accurate and transparent financing and leasing options to the customer is one of the fastest ways to build trust. Using its patented, single-call API, OfferLogix assists its partners with these complex payment terms. Once the car dealer and customer both trust and understand the accuracy of the financing options, they can better assess the customer’s needs, capabilities, and budget. It also eliminates any risk of the customer feeling “duped.” Furthermore, by using this system, car dealers will see increases in their gross profit.

To learn more about the solutions offered by OfferLogix, visit offerlogix.com.

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