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Weekly roundup: Ram REV delayed, Dale Pollak to exit in 2025, BlueOval workers seek union

Earlier this week: Stellantis unveiled the STLA Frame and delayed the launch of the all-electric Ram REV pickup. Dale Pollak of Cox Automotive will step down at the end of 2025. BlueOval SK Battery Park workers launched a unionization campaign with UAW. CDK extends the service agreement with Holman. Jaguar reveals bold rebranding for an all-electric future. Cox Automotive unveils Deal API to revolutionize omnichannel car-buying. New vehicle affordability improved in October, marking the best levels since August 2021.

Here’s a closer look at these top stories and more headlines to stay on top of this week’s automotive industry news.

Stellantis has unveiled its new STLA Frame platform, a BEV-native multi-energy foundation designed for full-size body-on-frame pickups

1. Stellantis unveils STLA Frame, delays launch of all-electric Ram REV pickup
Stellantis has unveiled its new STLA Frame platform, a BEV-native multi-energy foundation designed for full-size body-on-frame pickup trucks and SUVs. This platform is central to Stellantis’ strategy to address the increasing demand for robust vehicles in North America and select global markets. Read More

Dale Pollak2. Dale Pollak of Cox Automotive to step down at the end of 2025
After nearly 50 years in the automotive industry, Dale Pollak, the Executive Vice President and Founder of vAuto, announced today that he will be stepping down from Cox Automotive at the end of 2025. Read More

3. BlueOval SK Battery Park workers launch unionization campaign with UAW
Employees at the BlueOval SK Battery Park in Glendale, Kentucky, have officially launched a public campaign to join the United Auto Workers (UAW), marking a significant move toward union representation in the burgeoning electric vehicle (EV) battery industry. Read More

CDK announced a multi-year extension of its agreement with Holman, one of the largest privately-owned dealership groups in the United States4. CDK extends service agreement with Holman
CDK, the leading automotive retail software provider, announced a multi-year extension of its agreement with Holman, one of the largest privately-owned dealership groups in the United States. Read More

5. Jaguar reveals bold rebranding for all-electric future
Jaguar has officially revealed a complete overhaul of its branding identity, signaling the start of its transition to an all-electric lineup. The British automaker introduced a bold new logo in anticipation of the highly awaited Jaguar Design Vision Concept, set to debut on December 3. Read More

Cox Automotive Deal AP is enabling omnichannel car-buying experiences across all online channels and in-store systems.6. Cox Automotive unveils Deal API to revolutionize omnichannel car-buying experience
Cox Automotive Deal API, a cutting-edge solution from Cox Automotive, is transforming the automotive industry by enabling omnichannel car-buying experiences across all online channels and in-store systems. Read More

New vehicle affordability showed a huge improvement in October, as lower interest rates, & increased incentives worked to benefit consumers7. New vehicle affordability improves in October, marking best levels since August 2021
According to the latest data from the Cox Automotive/Moody’s Analytics Vehicle Affordability Index, October marked the best vehicle affordability level since August 2021, signaling a positive trend for prospective buyers. Read More

Trump policies8. Kevin Tynan’s insights on Trump’s policies and impact on the auto industry
In today’s episode of Inside Automotive, we’re sitting down with Kevin Tynan, the Director of Research at Presidio Group, to discuss how new political policies could affect dealerships, consumers, and automakers. Watch the full segment here

Chau Nguyen, Vintage Modern9. How Vintage Modern redefines the classics with modern luxury, safety, and customization
In automotive, blending the nostalgic appeal of classic vehicles with modern technology is no easy feat. But Chau Nguyen, founder and CEO of Vintage Modern, Inc., has done just that. On today’s episode of CBT Now, we sat down with Nguyen to learn more about how his company is revolutionizing the classic car market. Watch the full segment here

10. 40 under 40 Honoree: Michael Lucki | Riverhead Mazda
Today, we are highlighting one of the talented young professionals selected for the CBT News 40 Under 40 award. This award honors excellence, passion, and success among today’s retail automotive professionals. Joining us is Michale Lucki, the General Manager and Operating Partner of Riverhead Mazda. Watch the full segment here

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For over 11 years, CBT News has been informing and helping automotive retail professionals grow their businesses and thrive in their careers through an awarding-winning, on-demand streaming platform. With exclusive interviews featuring the biggest names in the industry, daily newscasts, up-to-date market data, and exclusive articles covering the latest trends, CBT News is your #1 source for auto industry news and content.

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