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Volkswagen to hit U.S. market with EV priced under $35,000

Volkswagen disclosed that to qualify for additional subsidies under the U.S. Inflation Reduction Act, it will explore localizing battery pack assembly for the EV.

On November 9, Volkswagen announced its plans to launch an electric vehicle (EV) under $35,000 in the United States within the next two to four years. Meanwhile, Chinese automaker Nio said it is still considering whether or not they want to enter the U.S. market in 2025. 

The CEO of Nio USA, Ganesh Iyer, stated that “Things have changed” with regard to global supply chains, geopolitics, and other elements that affect the company’s decision to sell its vehicles in the United States. Senior vice president and head of strategy at VW Group of America Reinhard Fischer continues, “We are not scaling back” plans for EVs in the U.S. market.

Nio, founded in 2014, is a pioneer in leading the manufacturing of EVs in China. The company creates, develops, collaborates on the production of, and markets high-end smart EVs.

Furthermore, Volkswagen also disclosed that to qualify for additional subsidies under the U.S. Inflation Reduction Act, it will explore localizing battery pack assembly for the sub-$35,000 EV.

Fischer told a Reuters representative at the Reuters Events Automotive USA 2023 conference in Detroit that VW intends to manufacture the EV either in the U.S. or Mexico. 

Options for the new assembly facility’s location include: 

  • Chattanooga, Tennessee
  • Puebla, Mexico
  • VW subsidiary Scout in South Carolina 

Iyer noted at the same conference that Nio is thinking about “any kind of partnerships” and that the company needs to create infrastructure before delivering EVs to the U.S. 

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Jaelyn Campbell
Jaelyn Campbell
Jaelyn Campbell is a staff writer/reporter for CBT News. She is a recent honors cum laude graduate with a BFA in Mass Media from Valdosta State University. Jaelyn is an enthusiastic creator with more than four years of experience in corporate communications, editing, broadcasting, and writing. Her articles in The Spectator, her hometown newspaper, changed how people perceive virtual reality. She connects her readers to the facts while providing them a voice to understand the challenges of being an entrepreneur in the digital world.

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