Dealers' #1 source for auto industry news, content, coaching & analysis

Volkswagen launches New Mobility unit with emphasis on AV and EV tech

In addition to the ability to capture carbon, the ZEM is primarily made of 3D-printed parts crafted from recycled plastics.

Volkswagen is taking steps to increase its market position as an electric vehicle maker by creating a new division dubbed “New Mobility.” The division will work specifically on the development of electric and autonomous vehicles.

The department will take over responsibility for current ID-badged vehicles and future electric vehicles, which will be based on the VW Group’s new SSP scalable electric car architecture. The division will also assume responsibility for the company’s Trinity project, which is tasked with creating a new generation of electric vehicles.

The Trinity Project’s flagship sedan will be available in 2026 and feature Level 4 autonomy, allowing hands-free driving in most scenarios. Level 4 falls short of full-driverless capabilities offered by Level 5 vehicles.

The New Mobility division will be headed by Thomas Ulbrich, a 30-year Volkswagen veteran and current head of development. Ulbrich will also earn a seat on the supervisory board of Cariad, Volkswagen’s struggling software unit. Cariad will now be led by Kai Gruenitz, who previously held a similar role at the company’s commercial vehicle division.

The hope for the company is that leadership changes, and the new division will help cure disconnects between the software and development departments. Cariad has been blamed in the past for failures involving overspending on budgets and delayed launches of Audi, Bentley, and Porsche models due to unfinished software.


dealersDid you enjoy this article? Please share your thoughts, comments, or questions regarding this topic by connecting with us at newsroom@cbtnews.com.

Be sure to follow us on Facebook, LinkedIn, and TikTok to stay up to date.

While you’re here, don’t forget to subscribe to our email newsletter for all the latest auto industry news from CBT News.

CBT News
CBT News
For over 11 years, CBT News has been informing and helping automotive retail professionals grow their businesses and thrive in their careers through an awarding-winning, on-demand streaming platform. With exclusive interviews featuring the biggest names in the industry, daily newscasts, up-to-date market data, and exclusive articles covering the latest trends, CBT News is your #1 source for auto industry news and content.

Related Articles

Latest Articles

From our Publishing Partners