We can all agree that predicting the future is a tough job. Of course, Analysts and insiders can guess, research, and anticipate all day long, but when you’re in charge of 24 stores, you have to be a little more precise. For Vince Sheehy, President and CEO of Sheehy Auto Stores, when it comes to the decision of either anticipating marketing trends or forecasting 3-5 years into the future, long term planning for his 24 stores means having building blocks in place so they can take whatever they predict will be a growth area and run with it.
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