In a world where customer expectations are ever-evolving, UpdatePromise is aiding dealerships to meet and exceed them through innovative software solutions. Brandon Nixon, Chief Revenue Officer at UpdatePromise, joins us on today’s episode of Driving Solutions to share how the platform is transforming service departments and driving measurable results for dealerships nationwide.Â
According to Nixson, UpdatePromise offers dealerships a comprehensive consumer experience platform, specifically targeting fixed operations within service departments. He emphasizes that the platform streamlines the service process, which ensures customer expectations are consistently met through a fully integrated digital solution—from scheduling to check-ins, video inspections, and payment. This seamless approach enhances customer satisfaction and drives profitability by reducing operating costs.
A recent case study highlights that dealerships implementing UpdatePromise’s tools can experience considerable improvements. One Southeast auto group that adopted the platform saw a 12% revenue increase, a 9% boost in operational growth, and a 6% decrease in expenses—all while improving customer satisfaction by 22%. Nixon explains that the platform’s focus on building trust through transparent video inspections and real-time updates keeps customers engaged and loyal, even holding dealerships accountable to their promises.
Further differentiating UpdatePromise from competitors is its commitment to real-time customer support. The company has implemented a direct communication channel for dealerships to instantly connect with support teams, ensuring timely assistance when needed. Additionally, Nixon asserts that the real value of UpdatePromise lies not only in the product itself but in the robust, dedicated support system that accompanies it.
Looking ahead, Update Promise plans to leverage AI innovations to improve its platform. This includes integrating noise cancellation technology, predictive analytics, and auto-captioning to enhance video quality, as well as introducing tools for selling prepaid maintenance plans through service departments. Nixon encourages dealers to adopt Update Promise in preparation for a prosperous 2025, particularly as fixed operations represent the highest profit margins for dealerships.
"We were able to streamline their programs into one platform, decreasing expenses by about 6% while increasing revenue by 12%. Across the entire auto group, they saw a 22% increase in customer satisfaction because we told them exactly what to expect, and we delivered on that promise." – Brandon Nixon.
