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Tesla launches new affordable Cybertruck model amid sluggish sales

The new trim is a simplified version that costs $10,000 less than the all-wheel-drive (AWD) trim.

Tesla has introduced a new, more affordable Cybertruck model in order to broaden accessibility to more consumers amid the model’s sales. The latest model, the Cybertuck Long Range, starts at $69,990 before the federal tax credit and is the automaker’s cheapest model yet.

Tesla has made some significant adjustments to the new Cybertruck models to bring down the price. The latest Cybertruck has a single RWD motor, a distinct departure from the AWD dual-motor found in the more expensive trims. It has a slightly slower acceleration rate, going from zero to 60 mph in 6.2 seconds. However, it offers a longer range, capable of traveling roughly 350 miles on a full charge, 25 miles more than the AWD model. The reduced powertrain has also reduced the vehicle’s towing capacity to 7,500 pounds, down from the AWD’s 11,000-pound capabilities.

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Tesla has removed several features from the new Cybertruck model to reduce costs further. The adaptive suspension, the 120V/240V power outlets for external charging, and the battery range extender option have all been removed. The new version also does not include the signature powered roll-up hard tonneau cover. Customers can keep the vehicle’s bed uncovered or purchase a fitted soft tonneau cover for $750. In addition, the interior features textile seats instead of leatherette, and there is no infotainment screen for the rear seats.

Tesla has had a difficult time selling the Cybertruck. Despite securing over 1 million reservations before its official rollout, the actual deliveries of the vehicle drastically underperformed the automaker’s expectations. Kelley Blue Book’s Electric Vehicle Sales Report in Q4 2024 revealed that the automaker only sold 38,965 Cybertrucks in 2024, a sobering contrast to CEO Elon Musk’s expectation to move at least 500,000 units annually.

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Jasmine Daniel
Jasmine Daniel
Jasmine Daniel is a staff writer and reporter for CBT News. She holds a BFA in Writing from the Savannah College of Art & Design and has over eight years of experience in SEO, digital marketing, and strategic communication. Her storytelling skills bring breaking news to life, delivering timely, impactful stories that resonate with readers.

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