Dealers' #1 source for auto industry news, content, coaching & analysis

Tapping into the commercial vehicle segment — Kathryn Schifferle | Work Truck Solutions

 

The automotive industry has experienced notable shifts in car buying behavior over the last five years, even in the commercial vehicle segment. Since 2022, fleet customers have been a primary source of sales for manufacturers, with many owing their unexpectedly fast post-pandemic recoveries to business clients.

On this episode of Driving Solutions, host Jim Fitzpatrick is joined by Kathryn Schifferle, founder and chief visionary officer at Work Truck Solutions. Schifferle has extensive knowledge of the commercial vehicle sector and the car buying behavior exhibited by fleet customers. Now, she discusses the incredible opportunities the segment presents to dealers, along with strategies to penetrate the market.

Key Takeaways

1. Commercial vehicle customers have been a steady source of sales for the automotive industry, but due to the rise of delivery services, the segment is poised to grow substantially in the coming years.

2. Dealers have overlooked opportunities in the commercial vehicle segment due to a lack of familiarity with the sector and the buyer behaviors driving fleet sales.

3. Commercial vehicles are used in 80% of the businesses representing the nation’s gross domestic product.

4. Manufacturers are also introducing products and technologies to help dealers break into the commercial vehicle segment.

5. To learn more about the unique opportunities in fleet F&I and fixed ops, visit Work Truck Solutions during the upcoming Digital Dealer conference in Las Vegas at booth #1427.

"The businesses that buy commercial vehicles, every year they're in our markets doing our plumbing, doing our building, etc., and then during the pandemic, everyone saw them because they were the businesses that were essential." — Kathryn Schifferle

Stay up to date on exclusive content from CBT News by following us on Facebook, Twitter, Instagram and LinkedIn.

Don’t miss out! Subscribe to our free newsletter to receive all the latest news, insight and trends impacting the automotive industry.

CBT News is part of the JBF Business Media family.

CBT News Staff Writer
CBT News Staff Writer
For over 12 years, CBT News has been informing and helping automotive retail professionals grow their businesses and thrive in their careers through an awarding-winning, on-demand streaming platform. With exclusive interviews featuring the biggest names in the industry, daily newscasts, up-to-date market data, and exclusive articles covering the latest trends, CBT News is your #1 source for auto industry news and content.

Related Articles

Latest Articles

From our Publishing Partners