Tag: YouTube
Automotive Marketing to Millennials: Important Lessons From a Survey of Over...
Although it took them a while, millennials have finally entered the retail auto market, and they’ve entered in force. According to industry research, 35%...
The Value of a Video Reply
On this week's episode of Straight Talk, David Lewis explains how putting in a little extra effort by sending your potential customers a short...
If a Picture is Worth a Thousand Words, How Much is...
If a picture is worth a thousand words, think about how valuable a video is with the YouTube Director Tool? According to David Kain,...
7 Ways to Create a Trending Marketing Videos
With the continuous advancement and reliability of social media platforms and online media content, it’s no surprise that video content creation has become the...
Mary Barra: Traditional Owner/Driver Model will Be Around for a Long...
At a recent symposium, GM CEO and Chairman Mary Barra addressed several topics, including the future of the auto industry and how your part...
Turn Down-Time Into A Digital Savvy Sales Team (Part 2 –...
It’s Wednesday afternoon. You walk onto the sale floor and the sales team is nowhere to be found. This is because you’ve given them...
How to Create Value in Your Fixed-Ops Selling Process
On this week's edition of the Weekly Tune-Up, Becky Nixon goes over how sending a video to your customers could be more beneficial than a...
Is Content Marketing For Your Dealership?
Content marketing is a scary and new beast in the face of dealership managers who are used to good-old-fashioned marketing techniques like print and...
Elon Musk: How autonomous vehicles will change everything
Before deliveries of Tesla’s Model 3 are delivered at the end of this year, Business Insider says the company is actively trying to eliminate...
How far does your dealership go to make customers happy?
How far does your dealership go when it comes to making people happy? Shaun Del Grande, owner of the 15-brand, 14-store Del Grande Dealer...
