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video

Using strategy and media to differentiate your car dealership

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Image isn't everything, but in today's TikTok-inspired media, your dealership needs to stand out to your target market when compared to your competition. So,...
TikTok

How this Wis. dealership is leveraging 8M+ views on TikTok to...

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A dealership in Milwaukee is gaining popularity and quite a following on the social platform, TikTok. Audi Milwaukee, as they are also known on...
advertising

The real cost (and value) of social media advertising options

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Digital advertising is becoming an increasingly important part of marketing for businesses of all sizes. However, the cost and value of different digital advertising...

Are car commercials by dealers an effective marketing tool?

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Manufacturers film car commercials with big-name talent. Think Matthew McConaughey behind the wheel of a Lincoln during the Superbowl intermission. But it’s well known...
video

The top 3 video marketing metrics car dealers should follow

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In-market shoppers see your videos when they’re ready to visit your dealership. For example, 97% of auto shoppers acted after watching a video, and 40% searched inventory. Posting...
Rivian

Rivian’s Camp Kitchen gets a demo from CEO RJ Scaringe –...

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On June 26, a YouTube video by Volter Media circulated with Rivian CEO RJ Scaringe behind the camera. The three-minute clip goes through the...

(Part 2) Why you should use YouTube for your fixed ops...

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As we barrel towards 2021, it’s a good time to look at new ways to educate and help your customer because next year will...
technology

Utilizing Modern Technology in Auto Retail

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On this week's episode of Straight Talk, David Lewis talks about why you should take advantage of modern technology and utilize services such as...
youtube

How To Sell More Cars With YouTube

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The potential of the internet to sell cars cannot be understated. It is rapidly becoming the place that shoppers go before coming on a...
marketing

Five Ways YouTube Can Fit into Your Dealership’s Marketing Strategy

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You may think YouTube is only for cat videos, video game walkthroughs, and beauty tutorials, but car buyers have turned the platform into a...