Tag: women
10 best practices to hire and retain female employees at your...
One study reveals that a little over 26% of the workforce in the automotive industry, including manufacturing, are roles held by female employees. With...
Gender equity still a concern in auto industry
March 24, 2021 is the National Equal Pay Day in the US, highlighting the discrepancies in earnings between men and women who perform the...
Marketing to women in the post-COVID world
We live in unusual times. Today, still in the midst of an uncertain pandemic, people tend to have either an abundance of free time, or no...
The Growth of Women Car Buyers: Four Ways to Attract Them
Women consumers are responsible for 65% of new vehicle purchases and service work done at dealerships, and they are a growing segment of car...
How dealers can attract and retain female staff
Hiring and holding onto female employees isn't just about diversifying a dealership's staff or appealing to female buyers. Evidence has repeatedly shown that including women at all levels...
Do you see your female customer the way she sees herself?
Sandwiched between a Toyota Tundra 4Runner and a Jeep Rubicon, my 2017 Jeep Renegade Desert Trail Hawk and I navigated slick rock and soft...
NADA seeks to lead by example by setting new diversity and...
In a recent interview with Automotive News, Peter Welch, CEO of NADA, discussed the new diversity and equity strategies he and NADA staff are...
How the Customer Experience is Improved by Women in Automotive
The customer experience (CX) in automotive has been an area of growth and investment in recent years. Manufacturers are focusing on improving how they...
Why Aren’t There More Women General Managers?
After a decade of progress of women gradually emerging as an important and recognized segment of contemporary automotive business, it is frustrating to read...
How to Help Women in Retail Advance Into Management
There is no question that gender roles have evolved tremendously throughout the past couple of centuries. For example, in 2017, Ancestry.com pointed out some...
