Tag: website
Tips and tricks to make your used car dealership standout online
The pandemic years changed the landscape of many markets, especially the used car marketplace. According to an eLEND survey, “Almost 80% of auto dealers...
5 tips to improve your search results page (SRP) design
One of the most popular locations for potential car buyers to find you are on the device you’re likely viewing this article from, whether...
Why optimizing Google My Business can lead to high quality traffic
On the latest episode of Auto Marketing Now, host Brian Pasch, Founder of PCG Companies, covers the latest updates to the dealer's number one source of...
The importance of using Google Analytics to inspect marketing partners
On the latest episode of Auto Marketing Now, host Brian Pasch, founder of PCG Companies, demonstrates the benefits of using Google Analytics to inspect your...
Melissa Z. Clark discusses her new role as CEO of Sokal...
Melissa Z. Clark has officially been announced as the new Chief Executive Officer of Sokal, one of the largest automotive advertising agencies in the...
Recommendations for dealership service page content
As we get deeper into the digital times, your customers are going to spend more time visiting your dealership website than they are calling...
Best practices for using video on a dealer site
We live in an emerging Golden Era of video and photography. The new iPhone 12 can record videos in Dolby Vision format, and they...
Tips for effective vehicle merchandising and marketing – Part 2
Customers Don't Always Come Through the Front Door
As discussed in part one, the virtual showroom may seem similar to the brick-and-mortar store, but there's...
Tips for effective vehicle merchandising and marketing
You can prepare a steak and potato dinner in two ways. One is to meticulous cook the steak and potato, arrange it beautifully on...
Tips to improve your virtual showroom
On a typical day, when most people will never stop by your dealership but they'll visit your website, the importance of digital showroom curb...
