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digital marketing

Digital Marketing 101: Do You Have a Handle on the Basics?

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Over the years, digital marketing has become a must-have for small businesses that want to stay relevant and competitive. You may have heard it...
service department

Five Critical Marketing Tactics to Get More Customers Visiting Your Service...

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By 2020, the collective money that consumers will spend on aftermarket parts and services is expected to grow to $722.8 billion. One primary reason...
lead follow up

Three Videos for an Effective Lead Follow Up Process

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Here is what's called a conundrum: someone calls your dealership or submits a lead on your dealership's website or a third-party auto shopping website....

How can smartphones help sell cars?

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David Kain discusses  using your smartphone in the sales process to show videos and photos of vehicles to potential shoppers.