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email

How to improve email marketing effectiveness in 3 simple tips

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When you mass email contacts with broad messages you ruin your database. Case in point, my dad recently bought a gently used Hyundai Sonata....
digital retailing

Digital retailing is STILL not plug-and-play

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The adoption of digital retailing tools by dealerships during the pandemic was something to see. We were forced to disrupt our normal business model,...
loyalty marketing program

Generate More Be-Backs with this Step-by-Step Guide

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  Before the age of the internet and smartphones, be-backs were done with voicemails and letters. However, today there is so much technology at a...