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co-navigating

Co-Navigating With Your Customers

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On this week's episode of Kain & Company, David talks about how co-navigating can help build trust and clarity with your customers.
options

Giving Customers Options

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Today Mark discusses the importance of options. He believes if we don’t provide options then we limit our potential and lose the trust of...
fixed-ops

Building Trust in Fixed-Ops

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On this week's episode of the Weekly Tune-Up, Becky Nixon shares her insights on how trust in the fixed-ops department can affect the overall success of...
automotive marketing

Why Person Is the 4th P of Automotive Marketing

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People make the difference.  There it is.  Right up front. At Cars, we think that the salespeople and service advisors within our industry are such...
expertise

Expertise: 7 factors that can Tip the Scales

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  On today’s Tip of the Day, Jonathan Dawson continues his Tipping the Scales series with Expertise, the idea that a person can develop trust...
trial close

Getting the Customer to Like You to Close the Deal

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You have a separate agenda from your potential buyers.  You want to sell a car right now. They, in the meantime, don’t even know...
corporate ladder

How to Climb the Automotive Corporate Ladder

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Climbing the ladder in the auto industry can be easy if you know what you are doing. While it is not recommended that you...
transparency in f&i

Increased Transparency in F&I

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The F&I department is often one of the most lucrative profit centers in an auto dealership. This fact is not lost on the increasingly sophisticated...
sales experience

Modernize your Dealership Sales Experience

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A statement we often hear from companies that study the Automotive Industry is that we need to “Modernize the Dealership Sales Experience!”  Perhaps this...
Trustworthy Dealership

In Dealership We Trust

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If you’ve skimmed a DealerSocket ad in your last 10 or so editions of Automotive News, then you have caught our newest headline, “In...