Tag: trust
Is it better to be likeable or trustworthy in car sales?
For most people, when they think about someone they can put their trust in, a car salesperson doesn't usually come to mind. To trust...
The 4 essential rules to successful selling
On the latest episode of Straight Talk, host David Lewis, President of David Lewis & Associates, discusses the rules that are applied to every structured process,...
How to build a culture of trust in the workplace with...
Last month we talked about the importance of employee trust in CEOs. David Friedman, Founder, and CEO of CultureWise and Author of his latest...
CultureWise’s David Friedman on the critical behaviors that build employee trust
As leaders and business owners, many of us think about the importance of building trust with our customers, but is employee trust being overlooked?...
Why building trust can be a car dealer’s strongest tool for...
Every great relationship is rooted in trust. If a customer does not trust you or your business they will most likely take their money...
Most are ready to buy within three weeks of first dealer...
A study released Thursday shows that the majority of car shoppers are deeper into the sales funnel than dealers often think. The Automotive Buyer Study 2021 by Marchex titled “Trust,...
What Not to Say in Sales or Business
You can never expect someone to agree with you if you are disagreeing with them. This is vital – and is the single most...
Why Dealers Need to Be More Transparent with Data, Communication, and...
Buyers have long been suspicious of auto dealers. Historically, there has been a lot of distrust here, as the perception is that prices can...
The 10 C’s of Leadership and Trust
In leadership, people don't always have to like you, but they do have to respect and trust you. On this week's episode of On...
The Power of “Starting with Why,”: Four Ways to Strengthen Customer...
Have you ever stopped to think about why customers choose to purchase a car with you? Do you know why your selling practices resonated...
