Tag: Tip of the Day

 Are trial closes helping or hurting you?  According to David Lewis, they’re hurting some people. Hear why in today's CBT Tip of the Day.  VIDEO...

When you use phrases like “That’s not my job”, or “I don’t know”, Jonathan says that diminishes your authority with your customers.  Instead, he...

 Jonathan Dawson shares an important principle of effective negotiation with your customers in today's Tip of the Day on CBT News. VIDEO TRANSCRIPT:  One of the...

What if Paul Cummings told you that there are 7 words that will increase your gross profit by 20 percent: Can you see some...

 Do you understand the customer’s shopping experience? Jonathan suggests asking customers what they have been through in the past, so your process improves. VIDEO TRANSCRIPT:  Of...

Sometimes you may be the reason why a sale didn't happen. In today's Tip Of The Day, Paul Cummings shares with you how many...

 In your sales process, we're often met with obstacles that prevent us from moving forward and closing the deal with the customer. Mark says...

The main focus during the in-store shopping experience should be on the customer, not the car. Jonathan Dawson shares how you can do that...

On today's Tip of the Day, Brian Pasch walks you through how you can improve your direct marketing campaign by using social media sites...

As dealership salespeople, you ask on average three times. Paul Cummings says that’s too little. So instead, he has a small rhyme to remember. Access...