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f&i manager

Getting the F&I Manager Involved

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 On today's Tip of the Day, Becky Chernek talks about the benefits of bringing in an F&I Manager in order to get a second...
sales process

What’s Bogging Down Your Sales Process?

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Most customers probably aren't ready to complete their car buying journey online, but they are trying to save time. On today's Tip of the...
strategy

The CAPI Strategy: Built to Help You Win

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 Are you wondering what to do next? What can you do this month that you didn't do last? Cory Mosley has a strategy built...
customers call

Two Reasons Why Customers Call Your Dealership

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 Ever had a situation where you called a 1-800 number and didn’t like the way the call was handled? David Lewis of David Lewis...
turnover costs

Attracting and Retaining Good Employees

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Employee turnover costs your dealership a lot in terms of production and lost revenue. Want to improve by attracting the top employees? Glenn has...
social media

Stop Running from Social Media

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 Your best friend Bob just bought his son a truck...from the dealership down the street. Don’t be mad at Bob that he didn’t buy...
self-esteem

Ego vs. Self-Esteem

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Mark addresses the difference between ego and self-esteem... two things you need to be good at for everything, especially when selling vehicles. You could find...
digital

Effectively Using Digital Retailing Tools

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On today's Tip of the Day, PCG Digital CEO Glenn Pasch explains how to effectively utilize your digital retailing tools by educating both customers...
Tip of the Day

Getting Out of a Rut

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 In a rut? It happens to the best of us. Forget about why you’re in it. Mark gives you three simple steps to get...
friction

Getting Rid of Friction in the Dealership

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 Whether it's between two team members or a team member and a customer, friction is never a good look for your dealership. Glenn Pasch...