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intentionally congruent

Be Intentionally Congruent

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 Are you intentionally congruent on the lot and in the showroom? Let the customer know that you and your dealership are transparent with them....
Facebook

Using Facebook as a Branding Tool

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TV and radio bring a lot of awareness to dealerships locally. However, it can be really expensive. Brian suggests using Facebook to promote local...
post-visit video

Sending a Post-Visit Video of the Vehicle

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 Does taking a post-visit video of a vehicle and sending it to the customer who was at a dealership looking at that particular vehicle...
rapport

What’s Better Than Building Rapport?

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 Rapport is important with customers, but according to David Lewis, it’s difficult to get.  Find out what David believes is more important than rapport. You...
products

Knowing Your Products Inside and Out

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 If you want to sell more products, you have to be knowledgable of the product. On today's Tip of the Day, Becky Chernek explains...
busywork

Doing Busywork to Generate Business

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 David says to stay busy, start developing a phrase he used when he was a salesperson and things got a little slow during the...
loyal customers

How to Maintain a Close Relationship with Loyal Customers

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In today's Tip of the Day, David Kain gives you some tips on how to maintain a close relationship with loyal customers. VIDEO TRANSCRIPT: Hello. I'm...
retargeting

Retargeting for a Bigger Impact

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 Why is your dealership choosing to retarget people who have visited your website for two seconds? Brian explains how retargeting serious inquiries with banner...
extra mile

Going the Extra Mile and Following Up

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 How far are you willing to go when it comes to following up? Cory explains how to go the extra mile, in an effort...
Hope for Gain

H.F.G.: Hope for Gain

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 HFG? What do these three letters have to do with customers buying a vehicle from your dealership today? Mark explains.   VIDEO TRANSCRIPT: I want you...