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online car shoppers

Improving Connection Rates with Online Car Shoppers

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 Have you ever wondered why consumers who submit a lead on your website don’t pick up the phone when you call?  Brian explains why...
contract

Addressing the Customer’s Repair Contract Concerns

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 On today's Tip of the Day, Becky Chernek talks about creating a roadmap for yourself so that you can easily respond to customers when...
routine

Stepping Outside of Your Routine

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On today's CBT News Tip of the Day, Mark Tewart shares a tip to get you out of your routine and help you grow. VIDEO...
gratitude

Expressing Your Gratitude in the Dealership

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Do you express your gratitude to the other departments at your dealership? On today's Tip of the Day, Adam Marburger talks about getting everybody...
nudging

The Concept of Nudging

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We get digitally nudged all the time, but what’s the impact of digital nudging and how effective is it for your dealership website?  David...
showmanship

Does Salesmanship Equal Showmanship?

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 Elevate your sales pitch by improving your presentation and demonstration as well as your excitement and enthusiasm. On today's Tip of the Day, Mark...
lookalike audiences

Testing Lookalike Audiences on Facebook

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 Want more customers like the ones you have? Brian has a great suggestion using your DMS and Facebook for capturing lookalike audiences. VIDEO TRANSCRIPT: Hi, this...
patience

How To Use Patience to Benefit Your Process

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 Patience is a virtue, but what about in auto retail when cranking out cars every 30 days is a necessity? Glenn explains how to...
online self-desking

Online Self-Desking

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 Some dealer advocates say “whatever you do, don’t hand over the reigns to the customer.” Becky warns this might not be the wisest thing...
Tip of the Day

The Idea of Help vs. Service

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 Are you helping people just get through the process of buying a car, or are you delivering true service to create a genuine customer...