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demo drive

Remaining Silent on the Demo Drive

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Are you quiet during the demo drive?  Does it matter if you are?  David says it does matter.  Find out why keeping quiet makes...
auto response

Simplifying Your Email Auto Response

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Your emails from your CRM (to consumers) aren’t getting a response.  Brian explains why and how to fix the issue.
help vs. service

Help vs. Service

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Are you helping your customers or servicing them? Cory says there’s a huge difference between the two.
customer experience

Exclusivity in the car-buying process

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What are three things you do for your customers...no one else does? Jonathan says you’re providing exclusivity to the car buying experience and customers...
Meeting Goals

Define Your Sales Road Map to Exceed Your Goals

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Are you tracking when your sales team hit their goals? What did they do differently? Creating a road map of your sales team's successes...
customer

Being Able to Understand the Customer

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One area that makes a service department successful is being able to understand the customer. David explains why on today's Service Tip of the...
training

Train Every Single Day

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Are you training every single day?  If not, Grant says this is what will happen.
customers

Stop Using This Phrase

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It’s a phrase that has hindered the auto industry for years, especially when it relates to internet customers. David explains on today's Tip of...
2-way communication

Improve Your Emails for Better 2-Way Communication

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Are you asking your customers questions in the emails you send? Brian explains how doing so could help improve 2-way communication at your dealership.

Up Your Game on Facebook

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Up your game on the 800-pound gorilla today, Facebook.  Mark suggests posting about stuff other than auto-related topics. This will allow customers to relate...