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Jonathan Dawson

Doing a demo drive in the drive-thru?

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Want your customers to take ownership of their vehicle mentally? Jonathan suggest taking them on a demo drive to one of three different places.
phone

Getting Customers to Pick Up the Phone

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To improve your connection rate with anonymous shoppers who submit a lead on your website, Brian suggest doing this one particular thing.

Using targeted training to maximize potential

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Do you use a broad brush when it comes to training your team? Glenn suggests looking at each member to target their work metrics...
Grant Cardone

How are you handling objections in your presentation? – Grant Cardone

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You’re going to have objections in every step of the car buying process. So, Grant explains how to respond to each one...just in case...
brand

Loving your Product

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Look around your showroom.  Does the brand in your showroom match the brand you drove to work?  David says to truly love the brand...
sales strategy

Mix Up Your Strategies

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Just like mixed martial arts fighters use an array of moves against their opponent, you need to have the same tools in communicating with...
communicate

How to communicate effectively with your potential buyers

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Want to communicate more effectively with your customers? What about becoming the master of a conversational funnel?  Rob explains how to do it once...
potential customers

Getting potential customers into your showroom

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Get the potential buyers into your showroom.  You can’t sell them a vehicle if they don’t show up.  How do you get them to...
Facebook

Stop treating Facebook Advertising like Google Adwords

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When it comes to Facebook marketing, are you treating Facebook advertising like Google Adwords?  Brian says stop!
follow-up

Finding Fortune in the Follow-Up

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Do you follow up with your customers? Most salespeople don't even make one follow-up call. Grant Cardone explains why all the money is in...