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Website Analytics

How to Get Accurate Dealer Website Analytics Reports

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Is there a large discrepancy between your website analytic reports and Google analytics? Brian explains the impact and how to correct it.     Video Transcription Our Tip of...
Experience

Elevate the Car Buying Experience to Get the Premium Dollar

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  What would cause a customer to not only choose to do business with you, but to pay a premium to do so?  According to...
trial close

Getting the Customer to Like You to Close the Deal

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You have a separate agenda from your potential buyers.  You want to sell a car right now. They, in the meantime, don’t even know...
Facebook

How Facebook Awareness Campaigns Affect Your Audience

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We’ve all heard about Facebook advertising.  One strategy you might not be aware is awareness ads.  Glenn explains how an awareness campaign can impact...
work smarter

Work Smarter, Not Harder on Your Service Contracts

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Customers need to know from you that they’re purchasing a quality vehicle, but cars today are very complicated to fix. When it comes to...
kindness

Kill them with Kindness

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You’ve heard of killing people with kindness?  Mark suggests using this simple sales strategy that works just as good.  
excuses

If not you, then who?

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Everybody makes excuses, whether it be to explain why someone's better at something or why we failed a task. Are you making excuses for why...
business

How are you going to build your business?

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 On today's Tip of the Day, David Kain shares his tips on how you can build your business by using the Holiday season to...
authority

Elevating your authority with customers

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You’re the expert, the higher authority, but sometimes you diminish your authority with certain phrases. Jonathan suggest using these phrases instead, therefore elevating your...
questions

Becky Chernek: Asking the Right Questions

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Never ask a question you don’t have an answer to.  Instead, Becky says to ask questions that will lead to answers that will capture...