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video

Using Video to Build Your Client Base

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Follow up is good, obviously.  Today though, that’s not enough.  David explains why good follow up is needed in today’s environment.
entertainment

Adding Entertainment to Your Process

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Can you entertain your customers just enough to where they enjoy the car buying process and end up purchasing from your dealership?  Jonathan Dawson...
texting

Let’s Talk About Texting

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 Your dealership hesitates to send text messages for several reasons.  Would you like to have 50% of your customers to communicate with your dealership...
appointments

Appointments = Income

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We know time is money, but how much time are you spending on setting appointments?  Grant explains how the two go hand in hand.
easy

Make It Easy, Keep It Easy

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Nobody minds paying a premium in return for a more simplified process. Jonathan Dawson explains how making things easier for the customer can boost...
dispatching

Strategic Dispatching

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Dispatching is one of the most critical processes in our dealership service departments today.  Since throughput is the key to profitability, dispatching is not...
tip of the day

Five “No’s” before they go

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When people buy products $10,000 and up, 80% of all transactions occur on the fifth request to buy. Paul explains why salespeople in auto...
efficiency

7 Factors to Tip the Scales: Efficiency

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Being efficient in the car buying process is important to customers.  Jonathan shows you some examples of how to increase efficiency, therefore improving the...
loyal customers

Retaining Loyal Customers

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More than 80% of dissatisfied service customers state that they would’ve come back to the dealership for service if someone would’ve paid attention to...
expertise

Expertise: 7 factors that can Tip the Scales

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  On today’s Tip of the Day, Jonathan Dawson continues his Tipping the Scales series with Expertise, the idea that a person can develop trust...