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Sales Process

Don’t Get Lost In Your Own Sales Process

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A sales process 'roadmap' is made to keep you on course to close a deal. Sometimes when you stray from the dotted path you...
objections

Find Out if Objections Are About Something Else

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Objections aren’t always objections from customers, according to Grant.  He suggest listening and agreeing with them, but also figuring out if their objections are...

Reviewing Your CRM Email Templates

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If you're looking to improve engagement between you and consumers through your CRM process, make sure you review your email templates. Brian Pasch explains...
gross profit

7 Words to Increase your Gross Profit

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Paul says there are seven words that helped him increase his gross profit 20% when he used the words five times with every customer....
empathy

Using empathy to answer “I’m just looking.”

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When people say “I'm just looking," Paul suggests using empathy to level with and relate to the customer, leading to more potential sales opportunities.
demo drive

Create a Unique Customer Experience During the Demo Drive

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Let’s admit it, sometimes the demo drive can be a little boring. Want customers to take a more mental ownership experience of their car...
Youtube director tool

If a Picture is Worth a Thousand Words, How Much is...

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 If a picture is worth a thousand words, think about how valuable a video is with the YouTube Director Tool? According to David Kain,...
female customers

The value female customers bring to your service department

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Are you taking full advantage of the type of retention women create for your service department?  Becky explains ways you can appeal to female...
customer retention

Being Your Customers’ Liaison

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After a couple years, customers often forget the salesperson who sold them their car unless they are reminded every few months. One way of...
social media advertising

Social Media Advertising

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Does social media really help sell cars?  Glenn says “Yes”, but you have to know how to properly use it.