Tag: test drive

Though it might be one of the most poorly performed and neglected parts of the vehicle sales process, performing a good vehicle walk-around is...

The demo drive is often the first time a potential car buyer is feeling a sense of ownership of what could be their next...

So much happens during the car buying experience that it is easy to forget how pivotal the test drive is to the total process....

Shoppers are calling and looking at your electric vehicles. They test drive them, but then seem to lose interest. Your ‘features and benefits’ presentations...

It’s been a year of incredible resiliency, growth, and innovation in the automotive industry. Manufacturers like Volvo, Volkswagen, BMW, and many others have committed...

To Oscar Gutierrez, electric cars are a “no-brainer.” “Like, seriously,” he said, his arms outstretched, an incredulous look on his face. “You can drive and...

Internet Research Takes Out Emotion; Test Drive Puts it Back By Mark Tewart  In that path there are specific things that can be done to increase the...

On today's show: - Clint Burns, CEO of The Next Up, discusses how geo-fencing technology can make customer demo drives safer for sales associates - Sales...

On today's show: - Northwood University Department Chair for Automotive Marketing, Elgie Bright, discusses what is being taught to tomorrow's dealership leaders - Larry Dorfman, CEO...