Tag: technology

The Customer Data Platform (CDP) has been a major asset for dealers in terms of the overall customer experience. Recently, CBT News anchor Bridget...

Honda and General Motors have revealed a joint venture partnership to deliver a "next-generation" hydrogen fuel cell system. The improvements will make the cells more...

As the market shows signs of recovery, dealers increasingly want to know what the new normal will be, and what actions they should take...

As reported by GM authority, the 2024 Cadillac Lyriq EV will have a revamped entry-level trim. The Lyriq initially had a relatively high price,...

The relationship between dealers and OEMs is one of the industry's most discussed topics. While spats between manufacturing and retail are nothing new, the...

Many dealerships are struggling to set expectations in the face of an unpredictable year. It is important for businesses to learn from experts who...

BMW's final tally for 2022 revealed a 108% increase to its EV deliveries, but a 4.8% drop in global sales. The success of the company's...

More than ever, dealerships need to implement the best technology into their businesses to stay competitive, which is why managers should always stay up...

Each year before the NADA Show, the Lighthouse Award is presented by PCG Companies to an executive making waves in automotive innovation. This year...

Today’s consumers are counting on their dealers to be transparent more than ever. Video is a fantastic resource to build trust due to the...