Tag: technology
Matt Raymond: Not everyone wants to buy a car online
If you talk with online buying enthusiasts, all consumers will eventually be able to purchase a car and do all of the F&I paperwork...
Is Your Shop Ready for the Future?
The automotive industry has been evolving at an astonishing rate since its inception. Due to this ever advancing edge of the field, it is...
Jessica Caldwell: September is a good time to buy for consumers...
On today's CBT Newscast for Friday, September 15th, 2017:
Jessica Caldwell: September is a good time to buy for consumers
The National Federation of Independent Businesses...
Using a Smartphone in your Sales Process
Have a potential customer driving through your lot claiming they’re “just looking?” David suggest taking out your smartphone and doing this.
Vehicle Tech Experience Study: Dealers Have to Prioritize What Technologies They...
The J.D. Power 2017 Tech Experience Index (TXI) Study,SM released Wednesday, now in its second year, measures drivers’ experiences, usage, and interaction with 35 driver-centric...
Virtual Reality Along the Sales Path – Good or Bad?
Audi now offers shoppers a virtual reality ‘test drive’ at some of their dealerships. In the works for several years, the new technology lets...
The Best Marketing Techniques to Reach Your Millennial Audience
In the workforce, millennials get a lot of hate from the older generations. The older generations consider millennials as self-involved, entitled and overly reliant...
Optimizing your VDPs for the mobile screen
Today’s consumer is increasingly reliant on the internet to accomplish everyday tasks. And the car shopping process is certainly on that list. But the...
Reaching millennials who will never visit your website
Rebecca Salinas had a conversion problem. As the internet manager of Ford of West Covina, she knows her digital strategy constantly needs to evolve...
Erin Kerrigan on the best time to sell your dealership |...
On today's CBT Newscast for Friday, September 1st, 2017:
Erin Kerrigan on the best time to sell your dealership
In a Blue Sky Report from earlier...
