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So, we might be missing the Detroit 3, we didn’t get the Lions, but we will have some great football and advertising on Super Bowl Sunday.

Ready for Super Bowl Sunday and it’s not just about the...

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As we approach Super Bowl LVIII in Las Vegas, you can’t help but to look forward to a classic game between Kansas City and...

GM and Netflix partner up to promote EVs, starting with Super...

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Actor and comedian, Will Ferrell, returns in an upcoming Super Bowl commercial to promote General Motors EVs. Within the commercial, he talks with zombies...

Will Ferrell to star in GM Super Bowl commercials

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General Motors plans to use its Super Bowl airtime to promote its all-electric future with comedian and movie star Will Ferrell. With the big...
super bowl

Why Are Auto Companies Paying the Big Bucks to Run Super...

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When an ad during Super Bowl runs for thirty seconds, advertisers spend around $5 million to gain this privilege. Since 2007, this price has...
marketing

Does marketing during big sporting events work for dealers?

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  Marketing around huge sporting events is garnering a lot of interest for auto makers. According to Jessica Stafford, VP of Marketing with Cox Automotive, these...
marketing

Does marketing during big sporting events work for dealers?

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https://www.cbtnews.com/jessica-stafford-marketing-sports/

CBT News – October 12, 2015

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On today's show: Jared Rowe, President of Media Division at Cox Automotive, discusses what customers want in the car shopping experience How a Super...