Tag: strategy
Vanity Metrics: The Snake Oil of Marketing
Some time ago we partnered with a production company to start a new show on TV which promised to boom the business. We hired...
Five Ways YouTube Can Fit into Your Dealership’s Marketing Strategy
You may think YouTube is only for cat videos, video game walkthroughs, and beauty tutorials, but car buyers have turned the platform into a...
5 Reasons Your Dealership Needs Video Now
If you’re not utilizing video as part of your overall marketing strategy – you’re falling behind. It not only adds depth to your marketing,...
Five Ways to Figure Out What Social Media Platform is Right...
When selecting a social media strategy, one of the first significant decisions to make is which platforms you will invest time in. Many make...
Winning Automotive Video Strategies
My friend Ed Mugg, one of the founders of the video platform CoVideo along with Jason Price, used to tell me in the early...
Five Ways Social Media Can Help You Enhance the Customer Experience
Typically, when we discuss the impact of social media, the discussion quickly turns to marketing and branding. While this is the primary purpose for...
Five Digital Marketing Stats Dealers Should Focus On
As a dealership owner or marketer, you should always ask yourself if a tactic or strategy is worth your time. Even if it seems...
Effective Ways to Address Difficult Customers
If you have worked in the Service Drive for, let’s say, 15 minutes or longer you probably understand that there is a fair share...
Texting Strategy
Adults spend an average of 23 hours a week texting. Every day there are about 6 billion text messages sent in the U.S. with...
5 Crucial Components of an Effective Social Media Marketing Strategy in...
The social networking landscape is shifting dramatically in 2018. From Facebook's updated news feed focus to YouTube's updated influencer marketing rules, brands hoping to...
