Tag: strategy

Subaru of New England has gifted $500,000 to Northwood University to hire an all new Professor of Automotive Strategy. In a release, university officials said...

“VIN-specific” marketing has become an increasingly popular and overused term. Countless companies are saying they have amazing VIN-level marketing platforms. But, the ugly truth...

Today's consumer looks much different than they did two decades or even ten years ago. According to Deloitte, millennials are the most diverse generational...

Funnel strategies have drastically changed over the last decade. Gone are the days when they were based on the demographics of an individual or...

Elon Musk hasn’t particularly cared about tradition and has often upset those who have enjoyed the control they had on their business environment. Recently,...

Vehicles that look better sell better. But, as in most things, you may find yourself facing decisions on whether to focus on time, quality,...

There seems to be a winning combination of marketing techniques that can propel dealers to a significant sales bump. Outsell, a virtual engagement sales company,...

Dealerships across the nation have run low on cars to sell amid the COVID-19 pandemic. Motor vehicle and parts dealers’ sales dropped to a...

The fifth-largest American auto dealer group has announced plans to expand on their standalone used car dealership model known as EchoPark. As the pre-owned...

 Are you wondering what to do next? What can you do this month that you didn't do last? Cory Mosley has a strategy built...