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Straight Talk

Do you know it all?

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Unless you've sold a car to everyone in your town, there's always a new customer to meet or a new approach to the business...
growth

5 Reasons that Stop Growth in the Auto Industry

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In this week's episode of Straight Talk with David Lewis, David gives 5 reasons that growth stops in the auto industry.
trial closes

How to Approach Trial Closes

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Are trial closes the worst thing on the planet?  No, but David does have suggestions when thinking about using them.  Take a look.
pressure questions

Avoiding the Use of Pressure Questions

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On this week's episode of Straight Talk, join David as he goes over one of the most critical things to avoid when selling cars:...
demo drive

Remaining Silent on the Demo Drive

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Are you quiet during the demo drive?  Does it matter if you are?  David says it does matter.  Find out why keeping quiet makes...
goals

The #1 Organization in the World

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On this week's episode of Straight Talk, David Lewis talks about the #1 organization in the world and the center of their process.
goals

Making and Achieving Daily Goals

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On this week's episode of Straight Talk, David Lewis tells us how to set and achieve realistic goals for success in retail automotive sales.
obstacles

Dealing With Common Sales Obstacles

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At this point, customers know how we do business. They are willing to walk away if they feel pressured. Today's ultra-informed buyers come into...
objection

The Objection Conversion

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Properly handling objection is something a salesperson must know to be the best they can be. During the negotiation process customers will often try...
trade

Tips for: “What do you think my trade is worth?”

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  On this week’s edition of Straight Talk, David Lewis discusses how you should respond to the question “what do you think my trade is...