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baby boomer car

Baby Boomer Car market

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BY STEVE HOWARD According to a study by AARP and J.D. Power, 62.3 percent of all new vehicles are purchased by buyers over 50. People...
Boomer car buyers

Boomer Car Buyers Are Your Best Bet

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62.3% of all new vehicles are purchased by buyers over 50 *1. People 50 to 68 are known in the marketing world as Baby...