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Beyond mere promotion, social media offers dealerships rich insights into customer preferences and trends.

Exploring the impact that social media has on automotive sales

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In the dealer’s lounge, you may scroll through Instagram. Not for leisure but to inspect a competitor’s latest post showcasing their newest sedan under...
social selling

Social Selling: What is it and what are the benefits for...

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Car dealerships have always been good at selling cars. But in recent years, how people buy cars has changed dramatically. So it shouldn't be a...
social selling

Social Selling: You Can Post, But You Can’t Hide!

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We teach the concept of the Business Development Dealership as a method of helping our dealership clients achieve broad scale business growth by leveraging...

Cars.com’s Newest Product Release with Jake Wittler

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Jake Wittler, Senior Product Marketing Manager with Cars.com, joins us on CBT News to talk about Cars.com's recent product launch, Social Sales Drive. Social Sales...
social selling

Dealers: Don’t Fear Social Selling; Embrace It!

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At this very instant, there are vehicle salespeople on Facebook enjoying 25 or more sales a month just by talking about their accomplishments and...