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auto dealers

Just Starting Out: Five Helpful Resources For Emerging Dealers

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As of 2017, there were over 18,000 light-vehicle automobile dealerships in the United States. That statistic shows that the landscape for automobile dealers is...
social media

Five Ways Social Media Can Help You Enhance the Customer Experience

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Typically, when we discuss the impact of social media, the discussion quickly turns to marketing and branding. While this is the primary purpose for...
Facebook

Facebook Launches Two New Marketing Tools to Help Dealers

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For years, Facebook has recognized the impact and influence it has on the interactions between car dealers and potential car buyers. The social media...
millennials

Automotive Marketing to Millennials: Important Lessons From a Survey of Over...

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Although it took them a while, millennials have finally entered the retail auto market, and they’ve entered in force. According to industry research, 35%...
sell better

5 Tips To Sell Better Online

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It might be a little hard to envision now, but there was a time where products were only sold in a physical sense and...
social media

How Social Media Can Connect You to Your Audience

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On today's Tip of the Day, Brian Pasch walks you through how you can improve your direct marketing campaign by using social media sites...
mom and pop

How Can Mom And Pop Dealerships Survive Big Tech?

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Economists say that it’s too early to fully determine the impact larger companies have on small businesses. Some research proves that big tech companies...
social media

How To Properly Use Social Media To Build Your Talent Pool

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Recruitment has evolved tremendously over the years. It no longer just involves recruiters caring about ideas like the person-organizational fit, talent acquisition, and organizational...
buying experience

How to Create the Best Car Buying Experience for Your Customer...

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Eric Mercado, Chief Sales Officer of Force Marketing joins Jim Fitzpatrick in our CBT News studio where the pair take a comprehensive look at...
lead generation

Quick Changes To Make That Can Increase Your Lead Generation

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Without leads, the likelihood of your business failing skyrockets. Leads are qualified prospects that have the ability to run into customers, but more than...