Tag: social media
Five Ways to Make Your Dealership’s Brand Irresistible to Customers
Think about your favorite products. What is it that attracts you to them? Is it the product itself? Is it the messaging around it?...
Taking Customers from the First Contact to Final Purchase: Six Ways...
While social media and digital channels have become a popular method for potential car buyers to find their ideal vehicle, the data still revealed...
The Importance of Compassionate Marketing Messaging During COVID-19 – Paul Potratz,...
As part of our ongoing coverage of the Coronavirus, we’re pleased to welcome back Paul Potratz, Owner of Potratz Partners Advertising. In this segment,...
Is Your F&I Manager on Social Media?
On this week's episode of F&I Today, Becky Chernek explains why the F&I manager at your dealership should be active on social media and...
Four Free Digital Marketing Training Resources for You and Your Staff
As the famous saying goes “you have to spend money to make money.” This likely applies to all of your business dealings: from hiring...
How To Sell More Cars With YouTube
The potential of the internet to sell cars cannot be understated. It is rapidly becoming the place that shoppers go before coming on a...
Why the Phone is Your Greatest Weapon in Business
We all know that the Internet connects everyone on this planet instantaneously. Social media like Twitter, Facebook, Google+, YouTube and LinkedIn are being used...
Digital Marketing 101: Do You Have a Handle on the Basics?
Over the years, digital marketing has become a must-have for small businesses that want to stay relevant and competitive. You may have heard it...
Stop Running from Social Media
Your best friend Bob just bought his son a truck...from the dealership down the street. Don’t be mad at Bob that he didn’t buy...
The Case For Creating A Director Of Customer Engagement Position
How much do you really know about your customer’s true experience while he or she is shopping for a car? As a dealership manager,...
