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Auto industry leaders ruffle feathers with recent tweets

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Elon Musk hasn’t particularly cared about tradition and has often upset those who have enjoyed the control they had on their business environment. Recently,...
tech

Study finds interesting correlations between in-car tech and demographics

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Years ago, in an OEM new product launch focus group, a manufacturer found out that 80% of the consumers were more interested in the SUV's...
TikTok

The rise of TikTok: Is it worth the investment at your...

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Every five years, a new social media platform seems to hit the scene. With it always comes this question: "Should we get on (insert...
holiday season

Five Ways Your Dealership Team Can Use the Holiday Season to...

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The holidays are a time when everyone seems to be in more of a mood to spend and give. Many are looking for deals...

(Part 2) Why you should use YouTube for your fixed ops...

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As we barrel towards 2021, it’s a good time to look at new ways to educate and help your customer because next year will...
Eric Schlesinger of ActivEngage joins Kain & Co. to discuss the evolution of dealership technology and how it affects the car buying process.

How simple Facebook auto marketing practices can build consumer excitement

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On this episode of Kain & Co., host David Kain shares the information he has learned from his company’s recent 16th Annual Kain Clients...
platforms

Top 3 social media platforms your dealership should actually use

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Just because there are many social media platforms out there, that doesn’t mean you should use them all. So where does that leave your dealership? You...
car dealer

3 key practices every car dealer should apply to their operations...

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As we near the end of one of the most unpredictable years in recent memory, many dealers are wondering what they should be doing...
Frank Lopes

4 marketing moves car dealers should be making right now –...

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Marketing is a key element of auto sales. Many dealers have reevaluated their marketing strategy with new budgets and new tools to reach more...
Corey Perlman

Use These Social Media Strategies to Serve Your Customers and Community...

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On today's show, we’re pleased to welcome Corey Perlman, social media and digital marketing Speaker at Impact Social. In this segment, Jim and Corey...