Tag: social media
Sales Manager Erikka Wells discusses the need for more diversity efforts...
A daycare employee turned sales manager...not a story you hear every day, but that is the reality for Erikka Tiffani Wells. After working her...
How car dealers can best showcase their value on Twitter
Virtually everyone in the automotive industry has been talking about the chip and inventory shortage and its impact. But not much talk has surrounded...
Why your dealership needs a loyalty marketing program
On the latest episode of Kain and Co., host David Kain, president of Kain Automotive, talks about the strategy your dealership desperately needs, which is a...
Tips to improve your social media relationships
In a 2016 article from Harvard Business Review, General Motors recounts how it began its consumer research department in 1933. Little did Alfred Sloan...
Best strategies to develop your car dealership’s service business
In 2020, new car dealerships reported $111 billion in revenue through service and parts alone. If you are focused on growing the service side...
CMA’s Liza Borches on how to make a difference and impact...

On the latest edition of Straight to the Point, host Frank J. Lopes is joined by President and CEO of Carter Myers Automotive, Liza Borches.
Lopes...
Why it’s important to build a personal brand in the automotive...
On the latest edition of Straight to the Point, host Frank J. Lopes is joined by Melanie Borden, Vice President of Marketing at LotLinx. Lopes...
Premier Automotive Group’s Troy Duhon discusses his unique approach to acquiring...
The inventory shortages that automotive retail is facing have forced many car dealers to become more creative in the way of sales and acquisitions....
How the pandemic shifted the way Generation Z approaches the workforce
Just how much has the pandemic affected Generation Z and what impact can we expect to see in the marketplace as businesses reopen? On...
Tips on consumer communications in a sales funnel
The classic sales funnel's purpose is to pull in the most leads possible through a step-by-step process converting the leads to buyers for your...
