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Facebook

How to Double Your Facebook Followers This Quarter

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As technologies begun to change rapidly in the 20th Century, the means for communication also advanced tremendously. After the first ever recognized social media,...
direct mail

Integrating Direct Mail with Digital Targeting

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With newer forms of technology and techniques arising daily for ways to send out a message, older – more traditional – ways are being...
digital marketing

Five Marketing Metrics Dealers Should Pay Attention To

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In the midst of managing customer service, the finance process, service departments, and overall dealership operations, it is easy for marketing to fall by...
Gen Z

The Arrival of Generation Z: Four Insights into Their Buying Habits

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In the last ten years, the story has been about Millennials. Their wants, buying habits, and beliefs have inspired numerous studies and news reports....
digital retailing

How to Become a Digital Retailer In 2018

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From research to purchasing decisions, consumers are becoming more interested in doing the whole process on their own. They prefer things to be entirely...
Holiday Sales

3 Ways to Boost Holiday Sales at Your Dealership

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The holidays are a hectic time of year. Stress runs rampant with obligations to attend parties and events, along with the expectation to spend...
Holiday Sales

Maximize Your Holiday Sales Marketing

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As far as SEO content on your website, the holidays aren’t any different than any other time of the year. Regardless of the time,...
buyers

How to Get Buyers to Visit Your Dealership between Purchases

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Repeat buyers are the basis of success for any auto dealership. You spend a lot of advertising dollars to attract new buyers to your...
social media

Influencer Marketing at Your Dealership

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With the rise of social media and social stars, it was inevitable that a perfect platform for advertising would be created. The Millennials and...
connect with customers

Thinking Outside the Dealership: Unique Ways for Sales Professionals to Drum...

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It’s no secret that success in auto sales requires much more effort than simply taking ups on the sales floor. You cannot let your...