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Dealers United

Dealers United creates holiday marketing offering to help dealers stand out...

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Eight in 10 holiday shoppers are influenced by the internet before making a purchase (with search engines being the most influential). Additionally, according to Deloitte,...
Polestar

Polestar ‘Space’ opens in UK. Is this where auto retail is...

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Westfield London is home to a new Polestar retail location for consumers to explore their vehicles. Opened on Oct 29, 2020, Polestar is attempting...
trade-in

Use the Trade-In to Make the Sales Process Quicker and Easier

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There is a lot of talk today about speeding up the sales process. Even with all the improvements the automotive industry has seen over...
shopping

The Evolution of On-Lot Shopping – Larry Dorfman

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  The role of the salesperson on the floor has changed over the years and now engaging with customers extends far beyond the reach of...

PERQ: Guided Shopping Helps Attract 30 Percent More Leads

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Many dealers feel like they get a lot of web traffic but are not doing enough to capture it. Enter PERQ, an online guided...
online

When are Millennial shoppers going online to shop?

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Due to the amount of data accumulated in the last five years, we know people are doing research online. Over the same five years,...
experience

Integration is Key to Dealer Excellence

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The current automotive retail experience is a fragmented one. With so much change happening in the marketplace, dealers are constantly looking to the horizon,...

Tips and practices to connect with mobile shoppers more effectively

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The age of mobile is no longer around the corner - it's here! 50 percent of your potential customers are using mobile devices to...