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Jeff Cowan

Capitalizing on the rise in consumer demand for service – Jeff...

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If dealers are not having record-breaking months in their service departments at this moment in time, then they are doing something wrong. While industry...
service

Low-budget marketing tips for your service department

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It’s widely accepted knowledge that only 45 percent of customers remain loyal to their dealership’s service department within the first two years of vehicle...
service

Three-tier approach to long-term service department growth

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A successful long-term service growth strategy is really just about taking care of the customer. In order to grow, you need to retain the...
service director

Service Director Manny Escalon on Customer Retention During the Pandemic

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Dealership service departments around the nation are adjusting to the ‘new normal’ in a post COVID-19 world. But what exactly does this mean? We...
accessories

Is There Value in Aftermarket Accessories and Performance Upgrades?

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According to a recent study by the Specialty Equipment Market Association (SEMA), young car enthusiasts ages 16 to 24 spend $7.2 billion each year...
technicians

Technicians Among the Unheralded Heroes in Pandemic Recovery

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Since the middle of March when much of the nation was deeply affected by COVID-19 restrictions, automotive technicians have been keeping the nation running....
recon process

Improving Your Recon Processes in Today’s Climate

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According to the Cox Automotive Auto Market Weekly Summary for June 1, 2020, the used vehicle market has rebounded better than previously forecasted. Compared...
technology

Successfully Implementing Technology in the Service Department

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During This challenging time in our industry I have noticed something strangely wonderful happening in the midst of this implosion. Of course, this is...
service

What a Service Walkaround May Look Like Post Pandemic

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We’ve seen much change in the automotive industry since ‘social distancing’ became a term trending on Twitter earlier this year. From manufacturer shutdowns and...
service department

Are Service Department Hours in Line with Customer Needs?

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Call tracking and lead management provider, CallSource, analyzed 106 million inbound phone calls to dealerships over three years. Of those calls, more than three-quarters...