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Auto Sales

Expectations for May U.S. Auto Sales: Higher or Lower than Anticipated?

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In January of 2018, Neal Boudette of the New York Times began a piece he wrote by stating, “The auto industry’s long-running sales party...
auto retailing

Adapt or Die: Auto Retailing Continues to Evolve in the Digital...

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In the movie “Moneyball.” Brad Pitt’s character, Billy Beane, looks at a longtime Major League Baseball scout and says, “Adapt or die.” The scout is...
invitation

Adding Value to your Invitation

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While transitioning from the outside to the inside, Jonathan recommends changing your invitation to the customer, therefore adding value to the conversation.  
service

Selling on the Service Drive

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Every day vehicles leave your service department still needing repairs and maintenance. Many of the owners would have been happy to purchase the work...
newscast

Why signing bonuses are not enough for keeping service employees |...

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On today's CBT Newscast for Tuesday, September 5th, 2017: Why signing bonuses are not enough for keeping service employees Sometimes dealers have pain points. Sometimes dealers...
old school

Does “old school” selling still work? – CBT Interview with Steve...

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Steve Stauning, CEO/Founder of stevestauning.com delivers critical sales, leadership, customer service and general management training in bite-sized nuggets designed to help you and your team...

What’s driving the average transaction price?

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The average new vehicle transaction price will hit an all-time high in 2016 at $34,077 per vehicle, a 2.7 percent increase from 2015 and...

Selling What Needs to be Sold

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https://www.cbtnews.com/selling-needs-sold-2/

Selling What Needs to be Sold

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Spend Time and Money on Cars that Aren’t Selling Themselves By: Dennis Galbraith Auto dealers are awash in marketing options promising to sell more vehicles with less...

Going Against the Tide

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Going Against the Tide Dishon Putz got tired of selling cars. Oh, he liked the dealership business (he’s still in it) and enjoyed watching customers drive...