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Force

A Start-to-Finish Marketing Campaign That Gives Dealers Their Time Back –...

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 During our time at the NADA Show 2018, Force Marketing talked with CBT News about how dealers can make sure they are getting a...
artificial intelligence

VIN-Specific AI Finds The Right Shopper For Your Vehicles – Jason...

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At the 2018 NADA Show, LotLinx and their Artificial Intelligence received a lot of buzz throughout the showroom floor and beyond. Along with other...
invitation

Adding Value to your Invitation

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While transitioning from the outside to the inside, Jonathan recommends changing your invitation to the customer, therefore adding value to the conversation.  
Pricing

Continuing To Provide Fair Pricing and Transparency With New Product –...

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TrueCar has built a respectable reputation of trust for their fair pricing and transparency. Last year the company launched a pilot product that was...
Joe Verde

High Achievers Vs. Amateurs – Joe Verde

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The Joe Verde Group is passionate about the industry and the success that’s grown within. Joe Verde has spent decades in the automotive retail...
sales

March Sales Numbers Beat Automotive Industry Expectations: Jessica Caldwell

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"This was the month where automotive sales beat all expectations," says Jessica Caldwell, Director of Industry Analysis with Edmunds.com,  to Jim Fitzpatrick, of CBT News....
improvement

Business Improvement Made Simple

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Whether you're a 10- or 100-employee dealership organization, ongoing improvement is the name of the game. Businesses are not static. Your business is either...
Used Car

Edmunds: Used Car Sales Hits A Record High

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March 21, 2018- The latest Edmunds Used Car Report indicates that used car sales hit a record high in 2017. They show a 1.6 percent...
sales

4 Opportunities That Create More Sales

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Opportunity #1 – Bring your own business To be successful for a long period of time you must create lead generation marketing. Lead generation equals...
F&I

Look Back in The Rear View to Illuminate What’s Ahead

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This past year has been a rollercoaster for the auto retail industry. We saw an end to the U.S. auto industry’s unprecedented seven-year sales...