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Car Salesman

Is ‘Car Salesman’ Still a Dirty Word?

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Tweed jackets with elbow patches, slicked-back hair, a plump mustachioed man with a suave demeanor. It’s the image that comes up when you think...
auto sales

Tumultuous Auto Sales Forecast for Remainder of 2018

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After a seven-year run of consecutive annual auto sales increases in the United States, the final sales figures for 2017 showed a regression of...
Sales Process

Don’t Get Lost In Your Own Sales Process

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A sales process 'roadmap' is made to keep you on course to close a deal. Sometimes when you stray from the dotted path you...
KERRIGAN

Healthy Auto Market Drives Great Q1 Performance – Kerrigan Report

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As we close out the first quarter and tally up the numbers for May, the industry seems to move forward with a healthy stride....
used car

Used Car Sales Not Slowing Down

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We’ve all seen at least one CarMax superstore making a large blue and yellow presence on the side of the road somewhere. The giant...
Social Media

Terrance “BowTie” Campbell Gets Creative On Social Media to Attract Buyers

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Every dealership puts their own spin on how they target their next buyer through the dealerships social media accounts. Some dealerships even allow their...
summer

Summer Sales Strategies

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Summer is a catch-22 season for car sales. On the one hand, more people buy cars during the summer than any other season. The...

Increasing Your Dealership’s Lead Conversions and Human Connections – Tony Zolla,...

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Cars.com recently launched a new A.I. powered technology called Hot Car. To learn more, CBT News is joined by Tony Zolla, Chief Product Officer...
BDC Department

Shifting the Customer Approach in Your BDC – David Lewis

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Traditional shoppers used to visit three to four dealerships before making a purchase. Now, with the shift going digital, dealership visits have dwindled to...
commercial sales

How Commercial Sales Can Expand Your Profit Center

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Fostering sales growth at your dealership is an ongoing endeavor. There are many strategies to increase sales and improve profits in your sales department....