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consumers

Engaging Consumers Without Hassling Them

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Many automotive dealerships strive to boost the level of connectivity between the lead generation elements of the website and the other products and services...
dream team

The Importance of a Dream Team Concept

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 On today's episode of F&I Today, Becky Chernek discusses the importance of a Dream Team concept between sales and F&I as well as how you...
customers

Is The Automotive Industry Forgetting How To Connect?

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If you stay current with articles on marketing or business in general, you cannot miss the pundits discussing the new face of business –technology,...
customer engagement

The Case For Creating A Director Of Customer Engagement Position

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How much do you really know about your customer’s true experience while he or she is shopping for a car? As a dealership manager,...
sales satisfaction

Takeaways from J.D. Power’s 2019 U.S. Sales Satisfaction Index Study

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J.D. Power just released its annual Sales Satisfaction Index (SSI) Study, and once again, Porsche has topped the list in sales satisfaction for a...
auction volume

CBT Automotive Newscast for November 14, 2019

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Today on CBTNews.com - Thursday, November 14th, 2019: Inventory and Auction Volume: The Latest from J.D. Power's Larry Dixon On today's edition of CBT News, we...
attribution

Marketing and Sales Attribution

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On this week's episode of Auto Marketing Now, Brian Pasch talks about the latest updates in marketing and sales attribution as well as strategies...
Cox Automotive

Porsche, Volvo, and Subaru Come Out on Top in October

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Back in June, Cox Automotive economist Jonathan Smoke reported that the first half of 2019 was “marked by volatility” and the second half of...
Mark Tewart

Be Consistent, To Be Persistent for Better Sales

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 Mark Tewart says you can learn from this baseball players routine and improve your results in sales and productivity on today's CBT Tip of...
angry customers

The A.R.T. of Dealing with Angry Customers

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I know a thing or two about dealing with angry customers.  A big part of my time at college was spent on a phone...