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Matt Easton referrals

The simple 2-step process for more high-quality referrals

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Word-of-mouth marketing is a powerful tool that can reach many potential consumers. So, what strategy are you using to get referrals for your business?...

Joe Verde’s word to the wise: ‘There are no shortcuts in...

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At this year’s NADA Show in Las Vegas, CBT News anchor Jim Fitzpatrick caught up with the one and only Joe Verde, automotive retail icon...

How to completely crush your sales goals this year – Matt...

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On the heels of an unpredictable, yet robust and profitable year for many, car dealers are starting to incorporate unique strategies to close more...

CBT automotive newscast: December 15, 2021

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 Inside Automotive: Dealer Jamaal McCoy on how to thrive in the industry amid global shortages From supply shortages to digital retailing, to an EV revolution, our...
Roger Love

Hiring new talent: Does your dealership have proper training in place?

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On the latest episode of Straight to the Point, host Frank J. Lopes sits down with Ronnie Tejeda, new-hire salesperson specialist, as well as the...
Roger Love

How to overcome past setbacks and move forward to a successful...

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On the latest episode of Straight to the Point, host Frank J. Lopes is joined by an award-winning business coach, speaker, and trainer, and someone...
Roger Love

Record-breaking car salesman Ali Reda reveals what keeps him motivated

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On the latest episode of Straight to the Point, host Frank J. Lopes is joined by Ali Reda, the country's top car salesperson. Operating...
sales

Get your new hires productive in the sales arena quickly

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In 2016, the average turnover rate for salespeople at franchised car dealerships was a staggering 67% every year. 40% of new hires would last...
Anthony Santangelo

Expert auto recruiter Anthony Santangelo discusses what skills he looks for...

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Sales training today looks significantly different than it did just a few years ago. So as we move into the third quarter of the...
performance

This is a MUST DO list for maximum fixed ops performance

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Everyone needs a job description of their job that outlines what is expected and the actions you will need to execute to succeed in...