Tag: sales strategy
CBT Conference Testimonials
The CBT Automotive Conference + Expo is the most information packed event in retail automotive. Covering every aspect of the dealership; our take-aways, speakers, trainers, vendors and...
How the Gas Savings Close Can Be Used Effectively During Negotiations
Sean Gardner: How the Gas Savings Close Can Be Used Effectively During Negotiations
Solutions to improve your dealership culture
Jonathan Dawson: Trainer/consultant, founder of Sellchology and co-author of the book Race To The Finish Line.
See how one dealer gives back, while driving more traffic
As a 22-year owner of Genesee Valley Motors off Interstate 390 in Avon and a 17-year veteran of Chrysler before that, Dom Genova knows...
Digital is new, but the old school way is still important
Mark Tewart: Digital is new, but when it comes to telling customers “thank you”, the old school way is still very important.
VP of J.D. Power says focus on Gen-Z more
Joe Gumm talks with Renee Stephens, VP of U.S. Quality with J.D. Power
How to take your digital marketing to the next level
Joe Gumm sits down with Todd Williams, Corporate Director of Digital Development with Castrucci Auto Group
How to have a successful demo ride
David Lewis: It’s probably a great idea to be quiet during a demo drive. David explains why.
