Tag: sales strategy
How to generate profit & keep customers coming back to the...
We probably all agree that the goal of the dealership service department should be: (A) generate profit and (B) deliver the experience that keeps...
Digital Retail Accuracy: The Easier Path to a Better Salesroom Experience
Many leading retailers today collect more than half of their revenue online. They can
credit their success in large part to presenting all costs with...
Innovative Houston Dealer drives more traffic to his show room
If you already love the way the 2017 Ford Super Duty looks, take a look at this makeover masterpiece. Houston-based company Tire and Wheel...
Mark Tewart: Want potential car buyers to see your transparency and...
Mark Tewart: Want potential car buyers to see your transparency and openness?
New Study: See what 3 out of 4 car shoppers want.
Only 24% of car buyers considered buying an SUV in a year in which total retail sales of SUVs comprised 42% of the market....
How can validation affect a customer’s decision?
David Kain: David explains how a moment of validation could impact a customer’s decision on whether to move on in the car buying process or...
How to incorporate video in your marketing
CBT News Anchor Joe Gumm sat down with Phil Sura, video marketing expert and speaker at the 2017 CBT Automotive Conference + Expo to...
What’s your best price?
Mark Tewart: It’s a loaded question when customers ask: What’s your best price? Find out how Mark suggests handling it.
